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At the heart of this movie is The Gift Of Giving.

One week from today, something very wonderful takes place inside of more than 800 theaters across the U.S. and Canada. But the real magic is what happens inside of millions of people like you. As so many have already discovered through the book and advance screenings, The Ultimate Gift inspires us to not simply discover our own gifts but to realize their full power by sharing them with others. Please help join in this magical journey today by spreading word of this unforgettable story with your friends, neighbors and colleagues. Rally everyone you know to visit www.TheUltimateGift.com to discover how they can support your cause simply by purchasing a ticket for opening weekend during The Ultimate Gift’s Weekend Of Giving. The moment is here. The time is at hand. The gifts are yours to share!

Ultimately, giving can be as easy and simple as you make it.

In The Ultimate Gift, Red Stevens explains, "Conventional wisdom would say that the less you give, the more you have. The converse is true. The more you give, the more you have. Abundance creates the ability to give; giving creates abundance. This principle is true in every area of your life."

There are very few acts of goodness in our lives that compare to the act of giving. That’s because true giving is completely selfless. It comes with no strings attached. Giving is about focusing on the needs of another while leaving your own goals and desires behind. Giving reminds us of how rich our lives are and how easily we can make a real impact on those around us. Today, express The Gift Of Giving by helping someone around you with your talents, your resources or - as these symbolic giving ‘coupons’ from Once Upon A Family® remind us - with something as beneficial as your time. It’s a simple, easy gesture that can make a world of difference.

To learn more about other products and activities that can help you experience the message and meaning of The Ultimate Gift, click here.